Tourism for a Cause: The Forest Challenge


In all honesty, when we engage in travel and tourism, we do it wholly for personal fulfillment. Be it for leisure or visiting friends and relatives, we never miss a chance to see new places, try new and exciting adventures, and make new friends. It is an opportunity for us to get out of our daily routine, or like the Englishman says, to let our hair down. Imagine yourself doing all this for a good cause. Yes, tourism for a cause is possible and I’ve recently taken part in a version of it at the Forest Challenge in Kenya.

Travelers today are not missing the opportunity to do good in society and for the environment. They are taking travel and tourism to the next level by engaging in acts of service at destinations. Voluntourism is the most relatable practice of tourism for a cause.

However, travelers in Kenya today are venturing into more activities for leisure travel other than the mainstream safari experiences. The emerging small tourism businesses are influencing people to take on experiences like hiking, gastrotourism, and coffee or tea tours. Travel and tourism for a cause is not quite new, but it is a less-practiced concept in Kenya. Conservation used to be tourism’s child of a lesser god, but now it no longer.

See also: Kenya eVisa: Everything you Need to Know

A highlight of the famous forest challenge at Kereita forest-Kenya: the ultimate form of tourism for a cause.

What is the Forest Challenge?

The East African Wildlife Society, in collaboration with the Kenya Forest Service and the Kijabe Environment Volunteers, hosts the Forest Challenge, an annual event to enhance awareness of forest conservation.

Every year, the East African Wildlife Society hosts the Forest Challenge, and…

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