The timeless glamour of an African safari

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“Life is a journey, not a destination” – Ralph Waldo Emerson

While the concept of an African safari has transformed over the past hundred years, the experience has yet to lose any the timeless glamour and romantic appeal associated with days gone by.

Glamour and safari. Two words often used in conjunction with each other, however the combined meaning may be slightly different to what you might think. Once upon a time, the word ‘glamour’ was less about superficial glitz, and actually referred to ‘magic’. Originating from Swahili, the term ‘safari’ means ‘journey.’ So, when talking about the glamour of a safari, we are referring to the magic of the journey.

There is a reason why many of the most sought-after safari establishments are located in far-flung corners of Africa. Not only do these remote areas offer some of the most untouched and pristine wilderness reserves, but they also fulfil the subconscious desire that many travellers possess to experience what it is like to have to journey to get somewhere. In an age of air travel and instant gratification, our souls can be found yearning for that change of pace. The concept of being able to take your time while travelling, and be mindful while enjoying the journey, might be a luxury in modern society, but it is a necessity when on safari.

Many lodges and camps have managed to weave the original romance of a safari, with the contemporary luxury expected by today’s travellers, into their accommodation offerings. Think canvas tents, four-poster beds with flowing mosquito nets, and décor reminiscent of an era of unabashed opulence – all combined with the amenities and contemporary comforts of a five-star hotel. However, the truly successful establishments are those that…

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